The Stage, Shoreditch, London EC2, Gaillard Homes, Langham Homes

With strong demand for new housing in central London to meet the needs of a new generation of affluent professionals, Abode is delighted to be part of The Stage - a new world-class development in Shoreditch. With elevated landscaped gardens, and a new heritage centre at the site of the recently discovered Curtain Theatre, The Stage is set to become a new cultural landmark for London. 

The magnificent mixed-use development presents a combination of fascinating Shakespearean heritage, Shoreditch creativity and City glamour all in one place. The Stage is set to redefine prime property in the flourishing East London market and provide a whole new cultural landscape, comparable to the likes of Downtown Manhattan. The development is spearheaded by Cain International in a joint venture with McCourt, Vanke, Galliard Homes Ltd, The Estate Office Shoreditch and constructed by C J O'Shea. The Stage comprises over an acre of public space, with more than 400,000 square feet of showcase living, office, retail and leisure space, set within new and historic buildings crowned by the excavated 16th Century remains of Shakespeare's Curtain Theatre in a heritage centre and adjacent to cutting edge office accommodation know as The Bard.

Designed by architects Perkins+Will, The Stage’s striking residential tower spans 37 storeys and comprises of  412 apartments that encircle a central public piazza – one of the largest in London - and houses retail, leisure and office units.

From chic studios and one, two and three-bedroom apartments and luxurious four-bedroom duplex penthouses, each property at The Stage exudes five-star style. Residents enter through a double-height reception foyer, with handpicked interiors by A-list design Nicola Fontanella, interior design visionary and founder of Argent Design. These set the scene for refined living whilst echoing the fashion-frenzied flavour of Shoreditch. Facilities include a 24-hour concierge and access to a screening room, games lounge and 32nd floor terrace. Situated adjacent to the new Amazon headquarters, just minutes from the City of London, The Stage occupies one of the capital’s most sought-after Zone 1 locations, with prices starting from a £650,000 studio to a three-bedroom penthouse £2,470,000 off-plan.

Argent’s design vision for The Stage was self-evident: stripped-back surfaces of brick and concrete are juxtaposed with unique, tongue-in-cheek artwork commissioned by one of London’s foremost street artists; furniture is clean-cut, timeless in its simplicity, yet laced with immaculate detailing, reminiscent of traditional craftsmanship and humble expertise; statement pieces live up to their name in open-plan schemes. Argent Design have ensured that interior design and functionality take centre stage within these cutting-edge apartments, making Abode the natural choice for supplying the all-important kitchen taps.

PRODUCT

To best support the range of properties in The Stage development, Abode supplied both the Pronteau Prostyle 3 IN 1 hot water tap (PT1113) and the Althia Single Lever tap (AT1269) in Graphite. This specification ensured that the end user can enjoy hot drinks and speedy cooking with domestic hot, cold and 98° instant steaming hot water, with specification possible as the Pronteau Prostyle tap (and complete Pronteau offer) is fully WRAS Approved and compliant with Part G (3) of UK building regulations. Both taps delivered a modern look in keeping with the eclectic industrial style of Shoreditch.

The monobloc Pronteau Prostyle 3 IN 1 tap is priced from £799-£899 and has a contemporary spout quad spout and is available in 5 on trend colourways: Chrome, Brushed Nickel, Urban Copper, Graphite and Matt Black. Explore the full Pronteau Prostyle range.

Developers also benefit from the toolless installation Proboil.2X intelligent hot water boiler which can be fitted quickly. Furthermore, Abode’s Proboil hot water products comply with all LVD/EMC/ROHS standards according to CE and UKCA. All Proboil boilers have WRAS certification to further reinforce the company’s ability to design and manufacture safe and stylish tap solutions.

The Althia Single lever tap has a slimline design and can be operated with one finger for ease of use. It comes in Chrome, Brushed Brass, Brushed Nickel, Matt Black, Urban Copper, and Graphite, along with the latest coloured options in Terracotta, Nude, Scandi Grey and Matt White: prices start from £213- £297. Explore the full Abode Althia Single Lever Tap range.

DESIGN COMMENT

Paul Illingworth, Design Manager at Abode says, “Supporting mixed-use developments is a massive part of bringing new life to urban centres nationwide as we cater for a new generation of eco-conscious homeowners. Perkins+Will is recognised as one of the world’s pre-eminent sustainable design firms and like Abode has a strong commitment to ESG. We are proud that our products along with appliances by Miele and Siemens will be playing a part in such a landmark development which is setting a new standard for city living. Delivering water to the homes of the future is vitally important especially with demographic changes and more and more people living in cities by 2030. Our unparalleled industry research indicates that 40% of new build homes now include a steaming hot tap and we anticipate that this will continue to rise and eventually become the new standard as consumers demand the best in space-saving and energy efficiency going forwards.

We are dedicated to trends-mapping and are already a carbon neutral business, so we fully support trailblazing partnerships within both the construction industry and the KBB sector. In fact, we are delighted that our products were chosen after extensive consultation between Euro Cucina and O’Shea/Gailliard Homes to cement the brand relationship with the furniture and the integrated appliances. Our attractive design, WRAS approval and the safety and performance that this ensures along with an affordable price tag in the context of the overall project meant we could deliver a great package to our clients as well as a superb end-user experience.”